University of Michigan · Case study
Food-allergy research, translated for real people.
The approach begins with audience need, builds a disciplined message framework and coordinates expert and human voices across broadcast, web and social channels.
Read the full case study ↗01
Value proposition
Frame technical research through a public benefit people can immediately understand.
02
Audience & stakeholders
Map patients, families, clinicians, researchers, media and institutional partners.
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Message development
Pair scientific accuracy with expert authority, human voices and plain language.
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Multi-channel execution
Coordinate broadcast, web and social storytelling around one disciplined narrative.